Shopify products not showing on Facebook: a practical checklist
Find why Shopify products are missing from Facebook or Instagram and check availability, required fields, category, price, images and inventory.
Read the checklist →Meta catalog help center
Fix the exact reason a Shopify product is missing from Meta.
These guides separate source-data problems from Meta account and Shop issues. No generic score, no advice to reconnect everything first.
Shopify products not showing on Instagram Shop
Troubleshoot Shopify products missing from Instagram Shop without rebuilding your catalog or disconnecting the Meta sales channel.
Read the checklist →How to read Facebook & Instagram product status errors in Shopify
Use Shopify Product status to separate product-data errors from Meta account, Shop and advertising problems.
Read the checklist →Why Shopify product count and Meta catalog item count differ
Understand why 100 Shopify products can become hundreds of Meta catalog items and identify real sync gaps without false alarms.
Read the checklist →Facebook Shop is missing Shopify product variants
Diagnose missing sizes, colors or variants in a Facebook catalog and separate rejected variants from broken grouping.
Read the checklist →Shopify color and size not syncing to Facebook or Instagram
Check why correctly configured Shopify color and size options arrive blank in a Meta catalog and what can actually be changed.
Read the checklist →Missing item_group_id in a Shopify Facebook catalog
Understand how missing product group IDs affect Shopify variants, Meta Shops and dynamic catalog ads.
Read the checklist →Fix duplicate retailer IDs in a Shopify Facebook catalog
Find the Shopify variants behind Meta duplicate ID errors and fix the source identifier without breaking product grouping.
Read the checklist →Fix invalid price errors in a Shopify Facebook catalog
Find zero, missing or invalid variant prices in Shopify before Meta rejects the catalog item.
Read the checklist →Fix missing title or description in a Facebook catalog
Locate Shopify products with required title or description fields missing before Meta blocks their catalog items.
Read the checklist →Google Product Category missing from a Shopify Meta catalog
Fix category requirements for Facebook and Instagram products and avoid confusing Shopify product type with standard product category.
Read the checklist →Facebook catalog missing GTIN or MPN: Shopify guide
Understand when Meta needs a barcode GTIN and when brand plus MPN is the correct identifier for a Shopify product.
Read the checklist →Shopify product shows out of stock on Facebook when it is available
Fix a Shopify product that Meta sees as unavailable because inventory tracking is disabled or variant stock data is inconsistent.
Read the checklist →Facebook catalog availability does not match Shopify inventory
Trace availability mismatches from a Meta catalog item back to the exact Shopify variant and inventory setting.
Read the checklist →Meta catalog “Check product images” and IMAGE_QUALITY issues
Understand Meta IMAGE_QUALITY diagnostics, why they can appear only after a Shop is active, and how to improve Shopify product images.
Read the checklist →Facebook catalog imports only one Shopify product image
Check why Meta receives one image and improve catalog completeness without confusing a recommendation with a blocking error.
Read the checklist →Meta catalog diagnostics vs feed upload errors
Learn why Meta catalog problems can appear in different places and why an empty feed error report does not prove the catalog is healthy.
Read the checklist →Meta SHOPS_VISIBILITY_ISSUES: products not being shown
Investigate SHOPS_VISIBILITY_ISSUES in a Meta catalog by identifying affected items and separating product defects from Shop visibility rules.
Read the checklist →Meta catalog product is eligible but not showing in the Shop
Troubleshoot a Meta product marked eligible that is still absent from Facebook or Instagram Shop.
Read the checklist →Shopify to Facebook catalog completeness checklist
Audit required and performance-related product fields before Shopify products reach Facebook and Instagram.
Read the checklist →How to audit a Shopify catalog before running Meta ads
Run a source-data audit before Facebook dynamic product ads so preventable variant, price, identifier and inventory problems are found early.
Read the checklist →