Meta catalog product is eligible but not showing in the Shop
Eligible means the catalog item passed item-level checks. It does not guarantee that every Shop, market, account or placement will display it.
Common causes
- The item is not included in the Shop assortment.
- Shop/account restrictions apply.
- A market or availability rule excludes the item.
- The storefront has not refreshed yet.
What to check first
- Confirm eligibility on the exact catalog item.
- Check Shop visibility and assortment.
- Compare Facebook and Instagram surfaces.
- Review account-level notices separately from item diagnostics.
How to resolve it
- Fix product data only when a field-level problem exists.
- Adjust Shop configuration for eligible items.
- Escalate account restrictions to Meta; a catalog repair app cannot unlock them.
Stop checking variants one by one
MetaFix identifies deterministic catalog problems directly from your Shopify data. The diagnosis is unlimited and requires no Meta login.
Install MetaFix from Shopify