Shopify to Facebook catalog completeness checklist

A complete audit separates fields that block publishing from fields that quietly weaken targeting or presentation. Do not compress both into a vague score.

Common causes

• Required fields can be missing on individual variants.
• Optional-but-useful attributes produce no visible warning.
• New products reintroduce gaps after a one-time cleanup.

What to check first

1. Required: title, description, positive price, image and category.
2. Identifiers: unique SKU and valid GTIN or truthful brand/MPN path.
3. Variants: distinct IDs, inventory, color, size and grouping.
4. Merchandising: more than one useful image and relevant category attributes.

How to resolve it

1. Fix each named field in Shopify.
2. Rescan whenever products or variants are added.
3. Track concrete open actions, never a global quality score.