How to audit a Shopify catalog before running Meta ads

Waiting for ad delivery to reveal catalog defects is expensive. A local Shopify audit can catch deterministic product-data problems before a Meta account is connected.

Common causes

• Catalog checks are postponed until campaign launch.
• Only parent products are reviewed.
• Merchants rely on one green status instead of checking completeness.

What to check first

1. Count products and variants separately.
2. Validate required fields and positive prices.
3. Find duplicate SKUs and missing identifiers.
4. Check inventory tracking, category, imagery and variant attributes.

How to resolve it

1. Repair source data in Shopify.
2. Rescan and close each concrete issue.
3. Then verify Meta-specific diagnostics after the catalog is distributed.