Shopify products not showing on Facebook: a practical checklist

A successful sync does not mean every product is eligible to appear. Start in Shopify, because most publishing failures come from product data or channel availability—not from the catalog connection itself.

Common causes

• The product is not available to the Facebook & Instagram sales channel.
• A required title, description, image, price or product category is missing.
• The product is digital, free or conflicts with Meta commerce policies.
• A variant is unavailable because its inventory data reaches Meta as zero.

What to check first

1. In Shopify, open Facebook & Instagram → Product status and inspect the affected product.
2. Open the product and confirm Facebook & Instagram is listed under sales channels.
3. Check every variant, not only the parent product.
4. Compare the product count with the variant count: Meta catalog items are usually variants.

How to resolve it

1. Publish the product to Facebook & Instagram.
2. Complete the missing product fields in Shopify.
3. Fix inventory tracking or quantity when a sellable variant appears unavailable.
4. Allow the channel to resync, then verify Product status again.